Intelligence
So you're an experienced email marketer or even a guru in the marketing world and need something to stimulate you way beyond core email marketing features. Great - we've got lots of intelligent tools to help you measure your email campaigns and gain intelligence from your data. We offer anything from Google Analytics and other integrations to A/B split test campaigns and external data source linking,just to name a few.
Google Analytics integration
Google Analytics integration
The Google analytics tool provides GraphicMail with graphs and statistics about your email newsletter campaign. With the analytics integration, GraphicMail is able to analyze the type of Google traffic generated by each campaign.
Find out moreAbout our Google analytics integration
Link to external data sources
Link to external data sources
Connecting to an external datasource allows you to link to your database and pull out information needed for your email campaign. This eliminates the need for you to upload your datasets and maintain your data in more than one place. We offer this advanced tool together with our corporate editionthat allows you the flexibility to initiate sends to sub accounts from your master account.
Target your campaign
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Make a targeted list
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Segment your lists
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Collect and store contact attributes
Collect and store contact attributes
Define, collect and store up to 25 contact attributes (interests, buying behavior, demographics) and opt to merge any of these attributes into outgoing emails, therefore creating a targeted send. Alternatively, create a targeted list by building a manual contact query to filter through your contact information.
Define link names
Define link names
GraphicMail's advanced mode allows you to define links in the editor that will be displayed as the link name and not the URL in the statistics section. This makes it easy to differentiate between very similar links when interpreting stats.